Lesson 11

In this lesson we look at the work of world reknown Fine Art Photographer Sails Chong.

Success Criteria:

By the end of these lessons, you will have a more developed understanding of the elements of conceptual photography.

Answer’s to questions and image files will be uploaded to OneDrive and Shared with your teacher.




“Don’t be afraid of being different.  Be afraid of being the same as everybody else”.


SAILS CHONG – Studio Next Image from China

 Studio Next-Image 




When you see this icon with the question mark a response from you is required. These responses need to be uploaded to OneDrive and shared with me.

Don’t forget our deal with Adobe so that you can get Photoshop on your home computer for only a handful or two of dollars!

What is your initial impression of Sails Chong?
What do you notice about the way they compose images?
How do they use color?
What do you notice about the framing and the camera angle that they use?

Sails Chong

Sails Chong is undoubtedly one of the most famous commercial photographers from China, having worked with the likes of Huawei, NetEase, Victoria’s Secret and New York Fashion Week. It’s hard to believe his career started only 12 years ago, as a hobby, while he was working as a salesman in the oil and gas industry. That’s not to say Sails doesn’t have photography in his blood. The camera has always been part of his life, even if just as a tool to document it, until he decided to take his passion a step further. Today, his photography has evolved to a highly elaborate style, each shot a sophisticated art piece composed with mathematical precision and rigor. Watching Sails at work is like witnessing an artistic performance in itself.

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How does Sails use costuming and props?

Discuss his use of Hair and Makeup to help with the storytelling process.

The videos give an indication of the size of his team.  What comments can you make about this? Pro’s and Con’s.

What observations can you make about his lighting style?

What ideas has he given you that you might explore in your portfolio?


Sails Chong: Behind the Scenes

Remember when I said that you are to make a cool behind the scenes style video to go with your conceptual portfolio? Well, here is another example!

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What are your overall thoughts about the way Sails creates his portraits and shows them to the world?

Are there elements that you particularly like/dislike?

What comments can you make about his post production processes? What thoughts do you have about the gear and technology that he uses?

Explain how you can use some of the knowledge you have gained from watching his workflow.