Welcome to our YouTube Unit!

Learning Intention.
In this lesson we will be learning about the core values of YouTube as a platform.  We are learning this because successful participation in communities relies on understanding  systems of communication.

We will also be exploring some of your ideas for the YouTube style channel that you will be making.  

Success Criteria:
By the end of the lesson you will know more about the history and values of YouTube.  You will be able to create a thumbnail for a video using Photoshop.  You will have brainstormed ideas for your own YouTube style channel.

Remember – because of our deal with Adobe, you can download Photoshop for 12 months for only $11.00.  Contact Mrs Ortlipp to organize this.  If you need her email address, message me!




Have a word document open, or a notepad.  When you hear good ideas, or if inspiration suddenly strikes you, jot them down for later use!

When you see this image it means that there are questions that you must answer and upload to your OneDrive!

YouTube was founded on 4 essential values that are central to the idea of FREEDOMS.

Click on the toggles below to learn more about these ESSENTIAL VALUES


Freedom of Expression

People should be able to speak freely, share opinions, foster open dialogue, and that creative freedom leads to new voices, formats and possibilities.

Freedom of Information

Everyone should have easy, open access to information and that video is a powerful force for education, building understanding, and documenting world events, big and small.

Freedom of Opportunity

Everyone should have a chance to be discovered, build a business and succeed on their own terms, and that people—not gatekeepers—decide what’s popular.

Freedom to Belong

Everyone should be able to find communities of support, break down barriers, transcend borders and come together around shared interests and passions.


Are these Freedoms important to you?

Write a paragraph telling me why you think Freedom is important. List a couple of YouTube channels that are good examples of some of these freedoms. For instance, BBC Earth provides a platform for people with a shared interest of Animals and the Planet Earth to come together and learn. ThatGirlShaeXo provides information about the application of makeup.


As you begin your journey on YouTube, it’s important to be authentic. Viewers are more likely to connect when they see you’re passionate about the topic.

People have a variety of reasons for becoming a YouTube creator. For example, it could be to connect with a similar community, show off a unique talent, spark social change, or promote a business. Many creators join YouTube to share knowledge and skills. 


In your word document answer the following questions.

What are you passionate about?
How would you like to have an impact?
What do you want to say?
What knowledge can you share with others?
Who are your favorite YouTube creators and what makes them memorable to you?
Browse a few channels that interest you on YouTube. Note down how these creators express themselves through video and what you plan to do on your channel.






Use the brainstorming template and the example to begin thinking about the content for your channel.



Some good words to know

Jot these down in your word document!!

Watch time is how long viewers watch your content. As you upload more videos, you can look at different Watch Time reports in YouTube Analytics to understand how well different videos perform. Watch Time is important because YouTube may surface your content to more people based on their viewing patterns. Learn more.

Subscribers are viewers who’ve indicated they want to see more of your content and click the Subscribe button on your channel. Subscribers are critical to your success on YouTube because they tend to spend more time watching your channel than viewers who aren’t subscribed—and if they have Notifications turned on, they’ll be alerted when you post something new. They can also view your newly published videos in their Subscriptions feed.

Community refers to connecting with your audience on a deeper level. You can do this by interacting with viewers in the Comments section of videos, hosting live streams for your loyal fans, making videos requested by your community, or sharing extra content via the Community tab (in beta). Get more tips for growing your community.












Camille Johnson mentioned in her video that thumbnails were a really important part of branding your channel.

This Tutorial teaches you how to make a basic YouTube Thumbnail.  Remember that we have a deal with Adobe. You can download Photoshop to use on your home computer for 12 months for just $11.00.


Contact me if you need more information.


Dont Forget to Submit Your Word Document to Me!!

Extension Task:

For those who want more!
Complete the YouTube Creator Academy course “Getting Started”
Do the Exam. Send your results to me!

For this task you will need to sign in to an existing google account or make a new google account.

Google accounts can be created with your existing email address.

Click on the image below to go to the sign in page.