Lesson 8 – the Mens Health Edition!
We look at how Social Awareness Campaigns have been designed to raise awareness for Men’s Health Issues.
We will also continue to explore Call to Action techniques.
By the end of these lessons, you will have evaluated social awareness campaigns relevent to Men’s Health.
Response documents and Photoshop files will be uploaded to OneDrive and a link shared with your teacher.
“The assumption that seeing is believing makes us susceptible to visual deception. What is known is not necessarily what is believed, what is shown is not necessarily what is seen, and what is said is not necessarily what is heard”.Kathleen Hall Jamieson
When you see this icon with the question mark a response from you is required. These responses need to be uploaded to OneDrive and shared with me.
The Men’s Health Edition
Each year people around the world die from a range of treatable diseases. In this lesson we look at some of the campaigns designed to improve awareness of health issues specific to the male anatomy.
Worldwide Movember raises over $100 Million dollars per year.
1. What is the main theme/focus of this campaign?
2. Which organisation has published this post?
3. What is your opinion of this campaign?
4. Do you think that social media was an effective platform to bring this issue to public attention?
5. How have the creators used humor to make this topic less confronting?
6. What is the Movember catchphrase at the end?
What is the overall purpose of Movember?
Who is the target audience of the campaign?
What do they want people who see these campaigns to do/remember?
Does the branding and style of the campaign suit the target audience?
What is the Call to Action that they are using? (hint: it is in the name)
What are the two ways they promote for people to become involved?
Have you ever seen someone grow a Mo for a Bro?
Do you think this is an effective campaign strategy? Why/Why Not?
How might you improve this campaign?
We will be creating the advert below for Movember. The ‘How To’ video is beneath it. Use the buttons below to download the files you need.
Create your own Movember Awareness image.